Fantastical gamer4/16/2023 ![]() I hope you all have fun with this post & your own gaming experiences! □ All of these items were found on. Branching out a bit the shirts are less about retro gaming (as I focused more on that in previous posts) & more centered on a modern perspective. I know I didn’t select a lot of colors, but pink is a traditionally girly color & purple just so happens to be my fave, so I limited my selection to those given the infinite possibilities of color personalization. A few of the controllers are actual controllers, but most are skins meant to personalize your existing game gear. While I have included some shirts & jewelry as with other posts, this time I have gone a little further going into controllers. □ I know I’ve done other posts on this topic, but it’s always fun to revisit gaming. In a medium where attention is palpable and experience design possibilities only stop when your imagination stops, we’ve only just begun to see what can be achieved with this advertising medium.I do love my games. Gaming has become the new frontier for virtual experiences, and as the limits of this evolving technology are pushed further and further, so too are the limits of what’s possible for brands. ![]() Yet, despite people spending 4x the amount of time on games than on TV, advertisers have been slow to shift investment, with 40x less money going to gaming. The gaming industry has already outgrown the revenue of both the music and movie industries and based on current CAGR forecasts it will overtake the sports industry by 2035. ![]() Likewise, as physical stores stayed closed, digital shopping registers rang out to the tune of $160bn in global gaming revenue – a number larger than the GDP of 75% of the countries in the world. While cities shut down and borders were closed all around the world, borderless digital cities flooded with new citizens. In 2020, the global gaming population grew by around 150MM – more people than there are in the whole of Russia. Which was exactly what happened with YBN, a rap group who met while freestyling over Grand Theft Auto, only meeting in person after they had notched their first Billboard Top 100 hit. Today we’re more likely to find community connections logging into a game than physically walking through Manhattan. Gaming is now culture, community, identity, fashion, music, technology, and sport all in one powerful medium. What was once seen as a sub-cultural hobby or something only reserved for basement-dwelling “nerds” has become a mainstream badge of cultural clout. In the past two decades, we’ve moved from gaming in isolation to gaming as a social phenomenon. These digital cities have evolved into large, important cultural centers. – build each city jam-packed with fantastical landmarks and intrepid journeys for players to explore and experience, all the while seamlessly integrating the ability to shop at the click of a button. The architects – Tencent, Nintendo, Activision Blizzard et. ![]() Together they are building digital cities, each with a set of rich and diverse cultural norms and rituals. In essence, gamers are residents of the games they inhabit and travel between. In this case, however, the city borders aren’t defined by location, but shared interests. These communities fit the definition of megacities a large human settlement of more than 10 million people. Gamers make up over a third of the global population - nearly 67%
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